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Automotive Product Finder Magazine | Ashok Leyland signs ICICI Bank as their preferred finance partner
Ashok Leyland signs ICICI Bank as their preferred finance partner
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Ashok Leyland, part of the Hinduja Group and the second largest commercial vehicle manufacturers in India, signed a Memorandum of Understanding (MoU) with ICICI Bank to enter into a strategic financing partnership for two years. This MoU will enable both Ashok Leyland and ICICI Bank to offer customised financial solution to customers across India with focus on semi-urban and rural geographies.
With this MoU, ICICI Bank will be a preferred financier for providing finance to the customers buying Ashok Leyland vehicles. The Bank will work in close coordination with the authorised dealers of Ashok Leyland to provide financial solutions to the customers.
Customers will be benefitted with preferred product and financial solutions from both the organisations. The joint initiative will enable both the organisations to effectively leverage the combined strengths of Ashok Leyland’s best-in-class products and ICICI Bank’s significant distribution reach in India.
Anuj Kathuria, Chief Operating Officer, Ashok Leyland, said, “Ashok Leyland is delighted to partner with ICICI Bank to offer customised financial solutions to its customers. With a pan-India presence, both organisations can leverage their strengths for the mutual benefit of the customers. Ashok Leyland products come with differentiated technology that offer our customers best-in-class total cost of ownership, thereby providing profitability to their business."
Ashok Leyland Vehicles
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